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Return Rates Above 28%? Your Size Guide Is Probably the Reason.
Fashion returns run 28–35% industry-wide. A chunk of that is fit — not product quality — and it's fixable on the product page, not in the warehouse.
The Indian fashion industry averages 28–35% return rates — among the highest of any D2C category.
A large share of these are fit-driven returns, not quality complaints — meaning the fix lives on the product page, not in manufacturing.
Detailed size guides and better product photography (multiple angles, on-model shots at different body types) directly reduce fit-guessing.
Ecom Orbit targets pushing fashion clients toward <20% return rates by combining size-guide fixes with the logistics-side RTO work.