25–30% of Indian COD orders come back. Most brands blame COD itself. The actual fix is a lot cheaper than switching to prepaid-only.
Blinkit's listing fee is per SKU, per state — and the platform still takes 35–50% after that. Here's the unit-economics math before you commit.
Most sellers don't have an ACOS target — they just watch sales and hope. Here's what separates a listing that's profitable from one that's just busy.
Meesho alone reaches 213M+ users, with 87.8% outside the top 8 cities. If you're only on Amazon, you're not competing for most of India.
Fashion returns run 28–35% industry-wide. A chunk of that is fit — not product quality — and it's fixable on the product page, not in the warehouse.
Meesho's commission looks cheap until you add shipping, returns, and ads — the real number runs 10–15% of your product price.