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The Multi-Channel Math: Why One Marketplace Isn't a Strategy
Meesho alone reaches 213M+ users, with 87.8% outside the top 8 cities. If you're only on Amazon, you're not competing for most of India.
Meesho has 213M+ annual transacting users, and 87.8% of them are outside the top 8 cities — a market Amazon-only sellers largely don't touch.
Indian ecommerce splits into three real battlegrounds: marketplaces, your own D2C site, and quick commerce — each with a different buyer intent and unit economics.
Brands that win rarely win on one channel — they run all three as one coordinated system instead of three disconnected side projects.
The practical failure mode isn't picking the wrong channel — it's running each channel with a different team, a different strategy, and no shared reporting.